TORONTO reggae rapper J Rich hopes to make a favourable impression on Jamaican fans with Love And Joy, a song he recently recorded with singer Warrior King.

The 22-year-old, who was born in Canada to Jamaican parents, is currently in the island promoting the single.

J Rich

He is banking on Love And Joy to give him a foothold in the Jamaican market.

“This is a song which is lyrically inclined to spread the universal message of love and joy. What’s the sense if we ain’t got love for each other?” he reasoned.

Love And Joy was produced by Jam 2 Productions. Warrior King spoke about his role in the project.

“When I got the track my manager Steve Henry told me to write about love and joy and it was a good fit with J Rich’s concept. We decided that a roots rhythm would effectively carry across that message,” he said.

J Rich says he was bitten by the music bug as a teen when he joined a group called Block 13 Kidz. After going solo, he released his debut single, It’s a Block Thing.

Among his other releases are Tell the Brothers and Stand Up.

Last Saturday, J Rich performed at the University of Technology’s African Liberation Day concert in St Andrew, alongside Warrior King. The following day he performed at the Sugar Minott memorial concert.