By Janet Silvera—
Jimmy Cliff, this year’s Gleaner Honour Award winner for Arts and Culture, is back in Jamaica to shoot some video elements for his latest release Won More.
To give fresh currency to the tune, Cliff has joined forces with the world’s fastest man and woman, Usain Bolt and Shelly-Ann Fraser-Pryce, who provide backing vocals on the song which was first heard in Jamaica at The Gleaner Honour Awards ceremony in February.
Cliff utilised the services of Mediamix to shoot the scenes with Fraser-Pryce, outside the recording studio owned by Cliff.
The scenes were directed by Cliff’s childhood friend and cousin, Lennie Little-White. The sequences with Usain Bolt were shot earlier by a British film crew which was visiting Jamaica.
Won More was produced by Jimmy Cliff and veteran producer Ansel Collins. The new tune and the matching music video are slated for worldwide release soon.
Won More tells about the many horizons that Cliff feels he still has to reach in the musical challenges he has set for himself.
The track was recorded at Cliff’s own Sunpower Recording Studio, using Jamaican musicians and engineers.
The infectious beat of the music has a catchy, singalong chorus, which easily bridges the generational gap between the veteran Jamaican and international music icon and the young international stars of track and field, Fraser-Pryce and Bolt.
Despite more than 50 years in the music business, Cliff continues to reinvent himself to make his music relevant to newer generations.
The Mediamix production team was comprised of the same crew which does location work for The Blackburns of Royal Palm Estate.
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