Konshens’ manager Miguel Noble (right) and the entertainer (second right) look over and sign a contract with Pepsi Jamaica making Konshens the company’s official brand ambassador.  Miguel Alameda (left) general manager Celebration Brands and Mitchell Watson Marketing Manager look on. The signing took place at the company’s head office on Spanish Town Road, Kingston.—KINGSTON, Jamaica –

Pepsi has inked a deal with one of dancehall’s biggest and brightest stars, Konshens.

According to Carla Hollingsworth Brand Manager at Pepsi Jamaica, Konshens was the ideal choice and a perfect fit for the brand.

“Konshens is an extremely talented, ambitious, young entertainer. He has shown his skill on the stage and in musical circles he has demonstrated professionalism and dedication some of the attributes that we like to see here at Pepsi,” Hollingsworth said.

“He will be a part of the re-launch of our Pepsi Bubbla campaign which we are ecstatic about. We will also have Konshens as the face of the Pepsi Music Platform in Jamaica. To celebrate this major signing Pepsi Jamaica will be re-introducing Pepsi Bubbla at $50 for a limited time.

“We are giving back to consumers in a very special way. The product Jamaicans have come to love and enjoy has decided to ‘tun up’ the refreshment by re-introducing Bubbla at $50! We are excited about this and know consumers will be too,” the Pepsi Brand Manager added.

Konshens’s musical career began in 2005 while he was working with his brother Delus in the duo Sojah, but it was not till the release of Konshen’s debut single ‘Winner’ that the reggae and dancehall community really recognized his talent. The messages in this song rang true for many Jamaicans and it became an instant hit.

Over the years the artist has been building an arsenal of hits including ‘This Means Money’, ‘Good Girl Gone Bad’ featuring Tarrus Riley, and ‘Realest Song’. He has performed on almost every major reggae show across the world and has racked up several awards.