No-Maddz was formed at their alma mater Kingston College in 2000. The premiere Dub Poetry group comprises of Sheldon Shepherd, Everaldo “Evie” Creary , Christopher “Birdheye” Gordon, and O’neil Peart. No-Maddz music is certainly something new. It fuses their unique Dub Poetry style with multiple music genres and carries the spirit of Jamaica’s Roots music. This unique sound is complimented by live performances that breathe life in the entertainment world.
They are respected as a key administrator for the new music movement out of Jamaica. No-Maddz trods firmly on the motto, “If it nuh live; it dead” and only performs with their band, Dihaadhaadban. The group’s single “Rise Above Profanity” is currently featured on the PUMA FAAS global campaign. The No-Maddz plays the characters ‘Rocker’, ‘Flex’, ‘And’ and ‘Groove’ alongside world top athlete Usain Bolt. All members are recipients of the prestigious Jamaican Prime Minster Youth Award for excellence in the field of Arts and Culture (years awarded 2005, 2006, 2007, and 2009, respectively). This is the highest state award given by the government to the youth in Jamaica.
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