Reggae artist Pashon Minott is calling for sponsors to come on board for the fourth staging of the annual Sugar Minott’s DayTribute, which is hosted at his studio, Youth Man Promotions in Kingston.
According to Pashon, her father, who died in 2010, is a legend and is deserving of a properly produced event in his honor.
The singer says she has sent several proposals to entities with the hope that at least one would find it in their heart to be the event’s title sponsor.
However, there have been no takers.
“Sugar Minott is the Godfather of Dancehall, therefore, this shouldn’t be so. This is the fourth staging since Dad died and I always produced it out of my pocket, but I want the event to grow and I need assistance. Dad is a legend and has done a lot to put our music where it is today. Daddy was one of the first artistes to deejay on a computerised rhythm,” she said.
Pashon does not believe her father, even while alive, got the respect he deserved and she is urging the music industry and potential sponsors to do the honorable thing and salute the Herb Man singer by contributing to this year’s staging of Sugar Minott’s Day Tribute.
RIGHT RESPECT
“Even when he was alive, he would say he didn’t get the right respect locally when compared to the respect he had abroad, so now is the time for persons who can to come on board,” Pashon said.
The artist believes far too many Jamaican composers, writers and performers have been forgotten by the industry and is determined to keep the memory of her father alive.
“Many are forgotten because their kids aren’t using their brands to put things in place to ensure they are remembered and keep their legacy alive and I am determined not to allow Dad’s name to be erased from the history books because he worked hard,” she said.
Pashon also disclosed that some reggae bands and persons whom her father assisted during their formative years in the music industry are not stepping up to the plate because the tribute is not an income generator.
“Daddy was big on charity, so it’s ironic that it’s a problem to get sponsors for this event,” she said.
The artist is cognisant of the fact that local stage shows are rarely getting sponsors since the recession, but says Sugar Minott’s Day Tribute is not just a stage show, but instead a celebration of the life of a man who was a trendsetter in Jamaican music and gave several artistes the opportunity to launch careers and provide for their families.
Sugar Minott’s Day Tribute is set for May 24 and is expected to feature Sizzla Kalonji, Triller U and Junior Reid, among others.
curtis.campbell@gleanerjm.com
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