CHRONIXX CONTINUES TO BURN—
Following a breakout 2013, singer Chronixx maintained his momentum in 2014 with several hit songs and high-profile performances.
With songs including Who Knows (featuring Protoje), Capture Land, Clean Like a Whistle and Spirulina, Chronixx (real name Jamar McNaughton Jr) ruled the charts and airwaves.
He released the 10-track EP Dread & Terrible in April. It contains Capture Land, the hit Here Comes Trouble, Alpha & Omega and Eternal Fire.
Even though it debuted at number one on Billboard’s Reggae Album Chart in April with over 1,000 copies sold, it was not until he performed on The Tonight Show with Jimmy Fallon in July that sales of the EP kicked in.
Following the performance on the top-rated NBC late night programme, Here Comes Trouble (which he performed on the show) saw a bump in digital sales which resulted in a move up Billboard’s Digital Reggae Singles Chart.
The Dread & Terrible EP registered sales of over 5,000 copies the week following The Tonight Show appearance, and topped the Reggae Album Chart.
Just days later, a free gig at New York’s Central Park — finale of the east coast leg of Chronixx’s Dread and Terrible Tour — drew a huge crowd. Among the attendees was Mick Jagger, who greeted the roots singer backstage.
But even though Chronixx gained some traction from high-profile appearances, he is yet to make major inroads in North America, the music industry’s largest market.
Jamaican Artist & Repertoire executive, Rodney Hill, believes for Chronixx to make the breakthrough with fans in that region, publicity and marketing, as well as strong follow-up singles, can do the trick.
“There’s a lack of proper publicity and marketing. He needs a PR firm that specialises in social media which currently has the public’s attention versus many years ago before social media became the most popular way to communicate. He also lacks well- produced follow-up singles which would resonate with a buying public beyond the Caribbean,” said Hill, who has worked with a number of big names in house music including Spankers, CeCe Rogers, Alex Gusta and French DJ/producer Bob Sinclar.
Hill pointed out that the mini surge for Dread & Terrible was expected due to the popularity of Fallon’s show.
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