Clive ‘Cubba’ Pringle, arguably the most prominent entertainment personality in Negril, Westmoreland, is dead.

He died at the Cornwall Regional Hospital (CRH) in Montego Bay at 1:37 p.m. on Friday.

Pringle, the owner/operator of the renowned MXIII Entertainment Centre in Negril, suffered two bouts of cerebrovascular accidents (strokes) and a massive heart attack earlier this week. He died without regaining consciousness.

The beloved son of Negril was the founder of the annual Bob Marley Birthday Bash, which is staged annually in Negril. The event celebrated its 20th anniversary last year.

In the just over 22 years since he returned home to Jamaica, after residing in the United States for several years, Pringle dedicated his life to Negril and was an integral part of the business, entertainment and commercial life of the resort town.

Pringle, who was a founding member of the Negril Cluster, a group of enterprising business persons dedicated to keeping Negril in the forefront of Jamaica’s tourism, was the mastermind behind the move which saw the former West End Road, the hub of the town’s nightlife, being renamed One Love Drive.

The versatile Pringle, who was renowned as an emcee on the resort town’s entertainment circuit, also dabbled in music at other levels, to include record producing. He was also an avid sportsman who was instrumental in keeping basketball alive in Negril.

Pringle was a founding member of the recently established Westmoreland Hemp and Ganja Farmer Association, which is advocating for small farmers and Rastafarians in the soon to be established legitimate ganja industry.

At the time of his passing, Pringle was spearheading a drive to create an entertainment zone in Negril to offer new opportunities to promoters, who are being restrained by the Noise Abatement Act.