A British singer, citing historical ties between reggae and African music, says it is critical that artists from the two genres establish lasting bonds.
Seyi Shay, a Universal Records artist, made this observation during her June 17 lecture at the University of the West Indies’ Mona campus, under the theme ‘Marketing In The Music Industry’.
“That’s why I’m here. That is why I am trying to mend bridges that have been broken and be a voice for young women who want to be in music…”, said Seyi, who is the Pepsi Ambassador for Nigeria.
“Our forefathers would have wanted this, so I’m proud to be part of this generation helping to make African music go global,” she continued.
The singer/songwriter was born and raised in the United Kingdom, but visited Nigeria annually with her mother (who was Nigerian).
She studied the business of music at the University of East London. Her best known song, Murda, is a reggae/Afrobeat collaboration with British deejay Pato Banton.
She also addressed aspiring artists.
“Try to make great songs. Try to make evergreen songs. I use Bob Marley as an example. Every time I hear No Woman No Cry, the lyrics are like a soundtrack to so many people’s lives,” she said.
Seyi also encouraged them to get professional management.
“That team is pivotal. I have a lawyer and a good business manager. …PR is very important. Without my PR, I don’t think I would get this far….they are your route to the rest of the world.”
Currently promoting her album, Seyi Or Shay, Seyi told the Jamaica Observer that she visited King Jammys recording studio in Waterhouse during her stay in Jamaica, and hopes to work with Beenie Man and Sean Paul in the future.
—By Basil Walters
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