As one of the more fashion forward rappers of his time Future proves he can take it from the Met Gala and right back to the streets. The Atlanta MC announced he is launching a HNDRXX clothing line with Forever 21.
As an extension of his Freebandz imprint the new collection will fuse street wear and tour merchandise appeal together. Fred Foster, Creative Director, aimed for a luxury aesthetic that could still carry an affordable price point. “I wanted to create something unique and timeless, yet accessible, that could spread the message of HNDRXX to fans all over the globe. Forever 21 is the perfect conduit for that” he explained.
In the past Forever 21 has partnered with other high profile musicians for limited edition tour merch but this is the first time the retailer collaborated with a Hip-Hop artist.
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