The members of Third World.

Third World officially released the music video for their song, ‘Loving You Is Easy’, yesterday on Ghetto Youths International’s YouTube page.

Directed by Jay Will Films and produced by Carlene Samuels, the visuals highlight the gorgeous scenery on Billy Wilmot’s surf camp, Jamnesia, and the Wickie Wackie Beach in Bull Bay, St Andrew. It also captures the essence of love between two kindred spirits who meet each other for the first time. In the video, a young lady meets a local surfer boy while on vacation, and they fall in love. The video also includes special appearances by Grammy award winner and producer Damian ‘Jr Gong’ Marley and reggae artiste Jah Cure.

Loving You Is Easy, which was produced by Jr Gong, was released on September 28 by Ghetto Youths International. Since then, it has made its way on to various charts around the world, reaching No.1 on the Foundation Radio Network Top 30 Chart.

The song debuted in September to rave reviews internationally, including a performance on Fox 5 (WNYW) ‘Good Day NY’ morning news show. Since then, Third World has been touring and promoting the single and its beautiful Caribbean-themed lifestyle music video.

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