On his latest song, Strength, deejay/rapper Youngy Nevabummy touts the importance of resilience, even in the most challenging times. The single, produced by Nocturnal Records, was released August 5.
It also hears Youngy Nevabummy returning to his dancehall roots.
“Dealing with life itself you got to be strong, because where I’m from things is not easy. There are a lot of obstacles in the way but I just stay focused to make songs like this,” he said.
Born Kwame Williams, Youngy Nevabummy is originally from Independence City, a middle-class neighborhood in Portmore, a sprawling community on the outskirts of Kingston, the Jamaican capital.
Portmore was a hotbed for dancehall music in the 1990’s, producing acts like Frisco Kid and Cobra. Its most infamous music offspring is Vybz Kartel.
When he migrated to the Bronx over 15 years, Youngy Nevabummy was a dancehall deejay. Though it did not take him long to embrace the borough’s dominant hip hop culture, he never lost his links to Jamaican dancehall and has juggled both genres since his recording career launched 10 years ago.
“I don’t really stick to one sound. I make music for everyone,” he said.
In 2013, Youngy Nevabummy and fellow Jamaican artist Fully Top Dolla started GMG Mafia Entertainment to promote their songs as well as budding hip hop talent in the boroughs of New York City.
GMG Mafia Entertainment has released most of his songs including his previous effort, Worry, a hip hop number.
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