With the COVID-19 putting a hold on live events, virtual shows have become the order of the day. That trend continues May 23 with the second of Irie Jam Radio’s Virtual Concert Series.
This week, General Degree, Ghost and Mikey Spice are the guest artists.
The series, staged in association with the United States Census Bureau, was first held May 16. The opening show featured Shaggy, Beenie Man, Admiral Bailey, Flourgon and Daddy Lizard.
Bobby Clarke, CEO of Irie Jam Radio which is based in Queens, New York, commented on the series.
“This like other current concepts is inspired by the need to find creative ways to do what we normally would have done before our new normal replaced our lives. Irie Jam media has a reputation for producing first-class summer outdoor concerts for many years in the New York trj-state area, and this Irie Jam Virtual Concert series delivers to our viewers and listeners what they will miss this year,” he said.
Clarke noted that given Irie Jam Radio’s business relationship with the Census Bureau, the virtual series is appropriate.
“The US Census Bureau is charged with a big job, to provide Federal funding for all the communities in America. One of their key ways to get an accurate count of people is to partner with media houses that serves the communities they need to reach,” Clarke explained. “Irie Jam platforms reach and represents the Jamaican-Caribbean communities of New York, New Jersey and Connecticut. Supporting this concert series and placing the Census ads and messaging with Irie Jam Media Group is reaching the masses they are targeting.”
Irie Jam Radio launched in 1993. The station has promoted live events in Queens such as Irie Jamboree.
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