These are tough times in Jamaica. Covid-19 figures are on the rise, the economy is stagnant and crime is rampant.
Deejay Horro General believes the dancehall community can help ease the country’s ills with wholesome music. He is leading the way with his song Time, which was released on March 13 by Syn Citi Entertainment.
“The music can clean up itself, it jus’ need balance and more structure. With less negativity and more positivity we can work together to get our nation to unite, focus and stop trying to segregate and be harmful to each other,” Horro General reasoned.
Time is released during a trying period for dancehall, the sound of choice for Jamaican youth.
Several high-profile acts have been arrested in the past year on charges ranging from breaching immigration protocol to illegal possession of firearm.
These incidents have tarnished the genre’s image. Jamaican prime minister Andrew Holness has even implored the country’s artists to be more responsible in their behavior and music.
Horro General is from the dancehall hotbed of Portmore, a working-class municipality just outside of Kingston, Jamaica’s capital. Time is a reflection of the progress he envisions for his country.
“We want to uplift the females and the youths of tomorrow and show them that positivity is the way of life,” he said.
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