CEO of Caribbean Airlines, Garvin Medera (right) shakes hands with Reggae Sumfest promoter Joe Bogdanovich, on the revealing of the Reggae Sumfest decal, which stands out on the side of this Caribbean Airlines aircraft.
Caribbean Airlines Limited is on board as presenting sponsor of Reggae Sumfest 2023 as the largest music festival in Jamaica and the Caribbean is celebrating its 30th year.
The airlines announced that this partnership will extend for the next two years and will be prominently showcased through a special decal on one of Caribbean Airlines’ new Boeing 737-8 aircraft.
Since its inception in 1993 Reggae Sumfest has provided a platform for talented Jamaican artistes to perform on a global stage. It holds special significance as it brings reggae music back to its roots in Jamaica and the event also contributes to the economy of Montego Bay, as it attracts a wide audience which gathers to celebrate the richness of Caribbean music, culture and cuisine.
“We are thrilled to once again be the presenting partner of Reggae Sumfest, one of the most iconic events in the Caribbean,” stated Garvin Medera, CEO of Caribbean Airlines. “This partnership started in 2019 but was paused due to the pandemic. However, we’ve reconnected, as Caribbean Airlines reinforces our commitment to promoting Caribbean culture.”
Medera also highlighted the importance of Reggae Sumfest in promoting reggae music globally.
“Reggae music is Jamaica’s gift to the world, and Reggae Sumfest provides the opportunity for people to come and experience it at its home in Jamaica at the highest level. This collaboration allows us to be a part of this important cultural event and to share the best of the Caribbean with the world.”
In commenting on the partnership Reggae Sumfest promoter Joe Bogdanovich lauded the airline for reconnecting with the festival in a huge way.
“The installation of the Reggae Sumfest 30th anniversary logo on CAL’s 737 is a matter of pride for us as it will announce our partnership at all gateways the jet enters and celebrate an important element of regional unity.”
Reggae Sumfest is scheduled to take place from July 16-22.
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