Reggae and nature have been a winning combination for many years. Promoters of the Jamaica Woodland Festival, are hoping that pays dividends for its inaugural staging on April 26 in St. Ann, Jamaica.

The show takes place at Pearly Beach, a scenic property on the outskirts of Ocho Rios, one of Jamaica’s main tourist destinations. David Anderson, one of its directors, says the event appeals to Jamaicans and visitors alike.

“Attendees can look forward to a variety of family-based activities, including music, food, camping, and cultural experiences. The festival is designed to offer an immersive experience that celebrates the natural beauty and cultural richness of Jamaica. Targeting locals and tourists who enjoy the true Jamaican culture,” he explained.

Music is one of the pillars of the Jamaica Woodland Festival. Anderson said the lineup will be announced in January, and is expected to be strong on roots-reggae acts.

Most importantly, the show will be a expose for Jamaican culture.

“The event concept includes camping, culture, music, family and food set in the middle of a woodland space with access to a beach. It aims to provide a full day-and-night experience in a pristine, natural, wooded  environment, bringing families from near and far together for a full 24 hours of fun-filled activities,” Anderson promised.

According to the Jamaica Tourist Board, 4.1 million tourists visited Jamaica in 2023. Approximately 78.2 percent were stopovers who visited Montego Bay, Ocho Rios and Negril.

David Anderson

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