SINGER TRU VICE RELEASES “GED UP” AS HIS LATEST SINGLE!

Because of the disturbing crime wave in their country, many Jamaicans shy from watching or listening the news. They are also turned off by the flood of negative songs by dancehall artists.

Singer TruVice strikes a positive note on Ged Up, his latest song, produced by Charlton Ferguson for Celebrity Entertainment.

TruVice, who made his recording debut three years ago with the song Soaring High, believes the conscious artist sometimes suffer at the hands of media.

“There’s a lot of artists doing positive songs. The thing is, sometimes these songs are not being highlighted enough,” he noted. “Even an artist whom you would say do ‘bad man songs’ will do an uplifting song and still it may not get as much traction as certain songs do.”

Projecting optimism is priority for TruVice, who hails from rural Clarendon parish in Jamaica. Once a working-class sugar-belt area known for producing Toots Hibbert, Freddie McGregor and Barrington Levy, it is now one of the most violent regions in Jamaica.

Given the culture of social upheaval in his homeland, TruVice believes that makes it even more important that he and his peers “spread positivity”.

He added that, “We need more positive music and influencers to give hope and be a ray of sunshine to those who are needing it most.”

McGregor, Beres Hammond, Alton Ellis, Sizzla and Morgan Heritage are some of TruVice’s biggest influences.