Sting going global By Simone Morgan-Lindo—  WITH an investment of US$350 million, organizers of Sting are rebranding the one-night music festival as One World Sting. According to Isaiah Laing, CEO of Supreme Promotions — organisers of Sting, this rebranding is aimed at fusing reggae/dancehall with all genres of global music. “This is the way to go right now. Anywhere in the world, there is a promoter doing a Sting. Our music is global; we thought it is the best to rebrand and just get every genre involved. We are cleaning up the brand and sending it to the wider world,” Laing told He said the event would engage a more diverse global community of audiences and participants in music at all levels. It will be the vehicle through which global brands would integrate with Brand … Read entire article »